Women and Wealth
Happy Women’s History Month! As we celebrate the many strides over the years for women’s economic equity, we also acknowledge the road- politically, legally, and morally- has been a long one.
Before 1974 women couldn’t open a bank account or apply for a credit card without the permission of their husbands or another male- cosigner. And although the Fortune 500 list, started in 1955, has reported increased numbers of female CEOs throughout the years, it took 17 years for the first female CEO to make the list. As of 2024, about only 1 in 10 Fortune 500 CEOs have been women, a total of 52.
Today, in the United States the fight for equal pay and federally enforced paid parental leave are two of the most glaring injustices still affecting women workers and American families.
The World Health Organization reports women employees make up 67% of all global health and social care work positions, but only 25% of that sector’s leadership positions. Regarding unpaid labor- worldwide, women continue to carry the bulk of domestic work and caregiver work.
Indeed, we still have a long way to go, and so, the fight continues.
Rise in women-owned businesses
It’s likely that your personal economic experiences have played out as a result of some of the injustices listed above, and may have even been the motivation for your step into entrepreneurship. If so, you are not alone. More and more women are forging their own paths. During the 5-year period from 2012-2019, the number of women-owned businesses in the U.S. saw a 21% increase, bringing its total to nearly 13 million.
Women..
- Are naturally gifted in emotional intelligence, creativity, innovation, communication, leadership…shall I go on? A strong handle on these soft skills has helped you build a strong foundation for a successful company.
- Bring a diverse perspective to an industry, market, product or service. In spaces over-represented by other demographic groups, your presence and perspective bring depth and innovation.
- Are willing to (and may even love to) learn. Today, more women than men graduate with bachelor’s degrees and are engaged in official and unofficial networking and mentorship opportunities and programs. Both of these set you up to excel and grow your business.
Leverage your Level-Up in entrepreneurship
Your Leverage: Your unique experiences and story are what made you start your entrepreneurial journey. You want to share your service or product with the world!
How to level up: Invest in professional digital storytelling services. We are here to help! We specialize in digital storytelling for women entrepreneurs.
Your Leverage: You are detail-oriented, contentious business owner, running your business with integrity and care.
How to level up: Showcase your business and stand out among the competition by becoming a certified women-owned business. This designation can open doors to government contracts, access to capital, and networking opportunities, ultimately boosting business visibility and growth.
Your Leverage: You love to learn, are up for a challenge, and want to grow your business
How to level up: Join a reputable small business training program and take your business to the next level.
A deep dive into a program geared toward leadership development, financial education, networking, and industry exposure can elevate your business. Decide on the right time to take this step for your business and be prepared to dedicate time and energy to a program that can bring you big results.
Fun fact: Juana, Jali’s Creative Director, is a Goldman Sacks 10,000 small business fellow
Cheers to making your mark on Women’s history!
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