Here are six branding mistakes and solutions to address them.

Social media is a great tool to have in your arsenal, but it should not be the only place where people can find out more about your business

Whether you’re posting on social media, updating your website, or sending an email campaign, consistency in your content is critical.

In today’s workplace, “professionalism” isn’t what it used to be.

Seasons come and go, and when they do there’s a lot that comes and goes with them.

Imposter syndrome is a behavioral pattern and psychological phenomenon that can cause someone to feel undeserving of their success. 

According to Yaguara, 73% of consumers prefer short-form videos to search for products or services!

Here's a list of steps to get the most out of your small business website and make good on the investment of time, money, and energy.

Forming a connection is quite literally like LEGOs. It is the set of building blocks that are necessary for forging a successful brand.

In the world of branding, connections aren't just a network; they're the lifeblood that fuels the expansion of our organizations.

As a service-based founder and entrepreneur, you know standing out takes hustle and heart. You also know that your target consumers are...

Key insights from "The Must-Know Ways Small Business Will Change in 2024."

Our work can be a source of uplift and that we have time to work out the challenges we encounter.

A strong online presence is essential for any entrepreneur who wants to share their story with the world. Your website is the perfect...

It is important that small business owners understand the importance of effective email marketing in reaching and engaging target audiences.

In celebration of National Black Business Month in August, we want to highlight the power of Black entrepreneurship and its crucial role in

Creating a logo is an essential step in building a strong brand identity. Your logo should have meaning, be simple, and easy to recognize.

Small business owners who offer professional services, such as lawyers, marketers, and accountants, can benefit greatly from integrating AI.

3 ways you can build your brand as your do-it-yourself

Modern marketing strategies are reliant on a heavy digital presence. As such, it is critical to prioritize digital marketing...