OUR BLOG. 

Happy Women’s History Month! As we celebrate the many strides over the years for women’s economic equity.

Here are six branding mistakes and solutions to address them.

Engaging a marketing agency can be a game-changer, but only if you approach it with the right mindset and expectations.

Social media is a great tool to have in your arsenal, but it should not be the only place where people can find out more about your business

Whether you’re posting on social media, updating your website, or sending an email campaign, consistency in your content is critical.

In today’s workplace, “professionalism” isn’t what it used to be.

Seasons come and go, and when they do there’s a lot that comes and goes with them.

To own a business is one thing, but to stand out from the rest is another thing entirely. 

Imposter syndrome is a behavioral pattern and psychological phenomenon that can cause someone to feel undeserving of their success. 

Women of color are extraordinary, powerful, and capable to say the least.

August is Black Business Month here in the US, and it is a time to specifically recognize and support the contributions of Black-owned biz

The idea of cultural authenticity is a relatively new concept.  To better understand its true meaning requires some dissecting. 

We often hear it said that in order to be successful in the real world, blank begins at home. 

According to Yaguara, 73% of consumers prefer short-form videos to search for products or services!

Here's a list of steps to get the most out of your small business website and make good on the investment of time, money, and energy.

Forming a connection is quite literally like LEGOs. It is the set of building blocks that are necessary for forging a successful brand.

In the world of branding, connections aren't just a network; they're the lifeblood that fuels the expansion of our organizations.

As a service-based founder and entrepreneur, you know standing out takes hustle and heart. You also know that your target consumers are...

Key insights from "The Must-Know Ways Small Business Will Change in 2024."

Our work can be a source of uplift and that we have time to work out the challenges we encounter.

Your business story is more than just the “About Us” section of your website, it is a powerful tool that connects your brand and your...

A strong online presence is essential for any entrepreneur who wants to share their story with the world. Your website is the perfect...

It is important that small business owners understand the importance of effective email marketing in reaching and engaging target audiences.

In celebration of National Black Business Month in August, we want to highlight the power of Black entrepreneurship and its crucial role in

Creating a logo is an essential step in building a strong brand identity. Your logo should have meaning, be simple, and easy to recognize.

Mental health and wellness are critical to being a small business owner. Your mental health supports your small business.

April is Autism Awareness Month, and as a mother to a child diagnosed with ASD (autism spectrum disorder), I wanted to tap in and share a li

Small business owners who offer professional services, such as lawyers, marketers, and accountants, can benefit greatly from integrating AI.

3 ways you can build your brand as your do-it-yourself

Modern marketing strategies are reliant on a heavy digital presence. As such, it is critical to prioritize digital marketing...

Digital Platforms and Strategies Modern marketing is almost entirely centered around digital platforms and strategies. Consequently, you...

It seems like no matter the industry, every business and organization has a blog nowadays. While this may be an intuitive choice for...

When it comes to small business ownership in 2022, the internet is a double-edged sword: it offers the potential to reach customers who...

With the growing popularity of short-form video, apply these tips to create engaging Instagram Reels for your business.

Digital marketing is a vital component for success for startups and established businesses alike. With so much of today’s commerce...

For the inexperienced, content marketing can feel like trying to win a foot race against world-record Olympic track runners. You have...

Digital marketing is now an essential tool for modern businesses. With the degree to which we are all reliant on the internet and social...

The trickiest part of the early stages of your business is creating something from nothing. This includes things like testimonials and...

On Monday, October 4th, I received several texts about Facebook's outage (this of course impacted Instagram and WhatsApp). My team and I...

by Alyx Holder Blogs: the key to generating organic traffic for your website and getting clicks without spending a dime. Writing...

by Alyx Holder Our previous blog explored a couple of free and resourceful ways on how to position and magnify your website through...

Learning how to translate the essence of your business and mission is core to forming a genuine connection with your customer base

For businesses recovering from 2020's economic challenges, finding ways to stand out and reach your customers is key.

by Alyx Holder Happy Women’s History Month and International Women's Day, everyone! Celebrating the power of womanhood and the often...

by Alyx Holder When Dr. Carter G. Woodson founded Negro History Week in 1926, his vision was to bring much overdue attention and...

by Alyx Holder While celebrating the end of 2020 and the beginning of the new year (safely and while following social distancing...

by Alyx holder We reviewed a few things you can do to add personality to your business. Start by using person-focused imagery on all...

by Alyx Holder What is the secret to successful digital marketing? Is it keyword placement and SEO? Paid advertising and sponsored posts?...

by Alyx Holder Planning for the Holidays: 5 Must-Do's for a Successful 4th Quarter Part I, explained that businesses should utilize cyber...

From commercial retailers to service providers like salons and spas, nearly every industry sees a considerable boost in the final months...