Professionalism is Shifting, What Does This Mean for Small Businesses?
In today’s workplace, “professionalism” isn’t what it used to be.
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OUR BLOG.
Joslyn F.
Oct 37 min read
Your Guide to Surviving Season Shifts: How to Shape Your Business Around Seasonal Changes
Seasons come and go, and when they do there’s a lot that comes and goes with them.
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Joslyn F.
Oct 36 min read
Branding 101: Finding Space for Creativity and Diversity
To own a business is one thing, but to stand out from the rest is another thing entirely.
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Joslyn F.
Sep 57 min read
Navigating Imposter Syndrome as a Businesswoman
Imposter syndrome is a behavioral pattern and psychological phenomenon that can cause someone to feel undeserving of their success.
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Joslyn F.
Sep 56 min read
Mentorship & Networking: The Benefits of Building Support Systems for Women in Business
Women of color are extraordinary, powerful, and capable to say the least.
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Jali Creatives
Aug 13 min read
August is Black Business Month | How You Can Support Black Businesses
August is Black Business Month here in the US, and it is a time to specifically recognize and support the contributions of Black-owned biz
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Joslyn F.
Jul 105 min read
Highlighting Cultural Authenticity in Branding: Why Representation Matters
The idea of cultural authenticity is a relatively new concept. To better understand its true meaning requires some dissecting.
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Joslyn F.
Jun 265 min read
Unleashing Creativity in Your Business Strategy: Innovative Approaches for Women in Business
We often hear it said that in order to be successful in the real world, blank begins at home.
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Joslyn F.
Apr 44 min read
The Power of Storytelling in a Short-Form Video World
According to Yaguara, 73% of consumers prefer short-form videos to search for products or services!
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Jali Creatives
Apr 23 min read
Get the Most Out of Your Website | A Guide For Service-Based Business Owners
Here's a list of steps to get the most out of your small business website and make good on the investment of time, money, and energy.
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Joslyn F.
Mar 54 min read
The Art of Narrating Your Brand Story: How Founders Can Connect with Their Audience
Forming a connection is quite literally like LEGOs. It is the set of building blocks that are necessary for forging a successful brand.
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Joslyn F.
Feb 74 min read
The Power of Connection: Building a Community Around Your Brand
In the world of branding, connections aren't just a network; they're the lifeblood that fuels the expansion of our organizations.
161 views0 comments
Jali Creatives
Jan 153 min read
The Power of Your Brand Story: Building Customer Loyalty
As a service-based founder and entrepreneur, you know standing out takes hustle and heart. You also know that your target consumers are...
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Jali Creatives
Dec 14, 20231 min read
Gearing Up for 2024: Key Insights for Small Business Owners
Key insights from "The Must-Know Ways Small Business Will Change in 2024."
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Jali Creatives
Nov 30, 20232 min read
Kicking Ass in Your Business, While Taking It Slow
Our work can be a source of uplift and that we have time to work out the challenges we encounter.
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Jali Creatives
Oct 30, 20232 min read
Crafting a Captivating Brand Story: Connect and Inspire Others
Your business story is more than just the “About Us” section of your website, it is a powerful tool that connects your brand and your...
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Jali Creatives
Sep 19, 20233 min read
The Basics of Website Design: What Every Entrepreneur Needs to Know
A strong online presence is essential for any entrepreneur who wants to share their story with the world. Your website is the perfect...
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Jali Creatives
Aug 25, 20233 min read
A Quick Guide to Email Marketing for Your Small Business
It is important that small business owners understand the importance of effective email marketing in reaching and engaging target audiences.
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Jali Creatives
Jul 28, 20232 min read
The Power of Black Entrepreneurship: Celebrating Black Business Month
In celebration of National Black Business Month in August, we want to highlight the power of Black entrepreneurship and its crucial role in
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Brandi Munoz
Jun 12, 20232 min read
Creating a “Good” Logo for Your Brand
Creating a logo is an essential step in building a strong brand identity. Your logo should have meaning, be simple, and easy to recognize.
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Jali Creatives
May 2, 20234 min read
Mental Health for Small Business Owners: Building Community and Setting Boundaries
Mental health and wellness are critical to being a small business owner. Your mental health supports your small business.
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Jali Creatives
Apr 10, 20236 min read
Marketing and Motherhood: How Being a Marketer and Agency Owner Have Helped Me Advocate for My Son
April is Autism Awareness Month, and as a mother to a child diagnosed with ASD (autism spectrum disorder), I wanted to tap in and share a li
143 views0 comments
Jali Creatives
Mar 9, 20233 min read
Revolutionize Your Professional Service Business with AI: A Quick Guide for Small Business Owners
Small business owners who offer professional services, such as lawyers, marketers, and accountants, can benefit greatly from integrating AI.
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Jali Creatives
Jan 31, 20233 min read
Don't Love Your Online Presence? 3 Ways to Bootstrap Your Brand Like a Pro
3 ways you can build your brand as your do-it-yourself
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Jali Creatives
Nov 18, 20222 min read
Digital Transformation for Your Small Business: Roadblocks to Avoid
Modern marketing strategies are reliant on a heavy digital presence. As such, it is critical to prioritize digital marketing...
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Sash Maharaj
Oct 17, 20222 min read
Digital Transformation for Your Small Business: Why It's Crucial for Marketing and Sales
Digital Platforms and Strategies Modern marketing is almost entirely centered around digital platforms and strategies. Consequently, you...
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Sash Maharaj
Oct 7, 20223 min read
Why Blogs Are Important & How They Can Upscale Your Business
It seems like no matter the industry, every business and organization has a blog nowadays. While this may be an intuitive choice for...
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Jali Creatives
Jun 10, 20223 min read
Niche Marketing: How to Carve a Space for Yourself in a Saturated Market
When it comes to small business ownership in 2022, the internet is a double-edged sword: it offers the potential to reach customers who...
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Jali Creatives
Mar 29, 20224 min read
Using Instagram Reels to Boost Your Business
With the growing popularity of short-form video, apply these tips to create engaging Instagram Reels for your business.
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Jali Creatives
Feb 24, 20223 min read
5 Reasons to Hire a Digital Marketing Agency in 2022
Digital marketing is a vital component for success for startups and established businesses alike. With so much of today’s commerce...
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Jali Creatives
Jan 31, 20224 min read
The Four Keys to Optimizing Your Content Marketing Strategy
For the inexperienced, content marketing can feel like trying to win a foot race against world-record Olympic track runners. You have...
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Jali Creatives
Dec 15, 20212 min read
2022 Digital Marketing Trends to Help Your Small Business Thrive
Digital marketing is now an essential tool for modern businesses. With the degree to which we are all reliant on the internet and social...
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Jali Creatives
Nov 9, 20212 min read
How to Create Your Own Case Studies Without Previous Clients
The trickiest part of the early stages of your business is creating something from nothing. This includes things like testimonials and...
273 views0 comments
Jali Creatives
Oct 6, 20211 min read
Facebook Was Out, Where Were You?
On Monday, October 4th, I received several texts about Facebook's outage (this of course impacted Instagram and WhatsApp). My team and I...
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Jali Creatives
Jul 1, 20215 min read
How to Write a Blog: 5 Steps to Follow
by Alyx Holder Blogs: the key to generating organic traffic for your website and getting clicks without spending a dime. Writing...
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Jali Creatives
May 21, 20213 min read
How to Use Your Website for Storytelling [Part II]
by Alyx Holder Our previous blog explored a couple of free and resourceful ways on how to position and magnify your website through...
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Jali Creatives
Apr 26, 20214 min read
How to Use Your Website for Storytelling [Part I]
Learning how to translate the essence of your business and mission is core to forming a genuine connection with your customer base
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Jali Creatives
Mar 26, 20214 min read
5 Free Listings to Boost Your Business
For businesses recovering from 2020's economic challenges, finding ways to stand out and reach your customers is key.
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Jali Creatives
Mar 8, 20213 min read
8 Female Trailblazers to Know
by Alyx Holder Happy Women’s History Month and International Women's Day, everyone! Celebrating the power of womanhood and the often...
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Jali Creatives
Feb 10, 20214 min read
The Power of Black Entrepreneurship
by Alyx Holder When Dr. Carter G. Woodson founded Negro History Week in 1926, his vision was to bring much overdue attention and...
51 views0 comments
Jali Creatives
Jan 29, 20215 min read
5 Business Resolutions You Can Start Right Now
by Alyx Holder While celebrating the end of 2020 and the beginning of the new year (safely and while following social distancing...
55 views0 comments
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Jali Creatives
Dec 15, 20203 min read
Humanize Your Business: 5 Tips for More Personable Digital Marketing [Part II]
by Alyx holder We reviewed a few things you can do to add personality to your business. Start by using person-focused imagery on all...
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Jali Creatives
Dec 10, 20203 min read
Humanize Your Business: 5 Tips for More Personable Digital Marketing [Part I]
by Alyx Holder What is the secret to successful digital marketing? Is it keyword placement and SEO? Paid advertising and sponsored posts?...
121 views0 comments
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Jali Creatives
Nov 12, 20203 min read
Planning for the Holidays: 5 Must-Dos for a Successful 4th Quarter [Part II]
by Alyx Holder Planning for the Holidays: 5 Must-Do's for a Successful 4th Quarter Part I, explained that businesses should utilize cyber...
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Jali Creatives
Nov 6, 20203 min read
Planning for the Holidays: 5 Must-Dos for a Successful 4th Quarter [Part 1]
From commercial retailers to service providers like salons and spas, nearly every industry sees a considerable boost in the final months...
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Jali Creatives
Aug 27, 20203 min read
3 Ways to Support Black-Owned Businesses
Many [people] are seeking ways to empower the black community through acts of service and financial support of black-owned businesses.
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Jali Creatives
Jul 7, 20203 min read
Top 5 Ways to Boost Your Online Presence [Part II]
One key component to high quality content that drives organic traffic is the call to action.
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Jali Creatives
Jun 24, 20204 min read
Top 5 Ways to Boost Your Online Presence [Part I]
When it comes to promoting any business in the 21st century, digital marketing is king. Here are two ways you can boost your online presence
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Jali Creatives
May 30, 20204 min read
[From the Archives] Should Your Brand Take A Stand?
Should your brand take a stand in the midst of civil unrest?
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Jali Creatives
May 25, 20201 min read
Struggling to Plan Your Content? Download This!
If you're scrambling each day trying to figure out what to post on your social feed, you need this!
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